5 reasons to buy your rug online: Reason 1 – Ease, Convenience & Speed
October 14, 2009 by · Leave a Comment
For many people, the number 1 reason to buy a rug online is ease, convenience and speed.
There’s a lot to be said for being able to purchase a rug online faster than it takes to boil a kettle.
Not only it is generally cheaper to buy most things online, but the saving is time in priceless. It’s the difference between spending your whole weekend shopping for a rug and taking 5 minutes out from your entire weekend to make a quick purchase.
Literally.
Generally, the decision process involved in shopping for an important item – such as a rug or a piece of furniture – is longer than shopping for other more mundane items such as groceries.
Typically, the more important the item is, the longer the whole process takes.
Furniture, carpets, rugs and similar items tend to have a lifespan of at least a year in the home. These items are normally chosen with more thought than clothes.
For most people- especially those who work during the week – time is a precious commodity. Taking a whole weekend to shop around for the perfect rug can be fun, initially, but the cost of the fun is not usually justified in terms of time spent.
A typical rug shopping scenario would play out as follows:
Saturday morning -
- driving
- traffic
- hopping from shop to shop looking at rugs
Saturday afternoon -
- hopping back and forth between previously visited shops to compare rugs as we narrow the selection down to a few
- narrow down rugs to two or three
Sunday morning -
- driving
- less traffic
- revisiting the last two or three rugs
- deciding which rug to buy
- queuing up
- buying the rug
- taking the rug back home
- driving
- traffic
Sunday afternoon -
- home
Whilst a typical rug online shopping scenario may play out as follows:
Rug research online -
- grab convenient blocks of time (e.g. whilst waiting for dinner to be cooked, between tv viewings or even sat on the couch enjoying your favourite soap whilst searching on your laptop)
- bookmark (save) your favourite rugs
- revisit each rug any time you want, in seconds, without leaving your seat
- choose your favourite rug
- buy the rug online
Even at the most basic level, once you know what rug you want to buy, the difference between buying a rug online as opposed to buying it in a high street shop is drastic. Take into account:
- getting to the shop
- queuing at the shop
- getting back home
Whereas the actual purchase process online takes literally seconds.
In the high street store example, your whole weekend is spent focused on rug shopping. We’re all familiar with the feeling of returning to work feeling that your time off was not well spent.
Indeed, rug shopping or not, this is time that you can’t get back.
Ever.
Conversely, in the second example the online rug shopper did a little research during the week at times that were convenient, without having to travel anywhere or stop doing anything else. In fact, the examples provided show ways in which you can integrate your rug shopping research into your every day activities without ‘dropping a beat’.
Then, taking the weekend shopping scenario, whilst the traditional shopper spent their entire weekend back and forth shopping for the perfect rug, the online shopper was able to do this in less than 60 seconds.
Keeping their whole weekend intact.
- The result is exactly the same: both shoppers end up with a brand new rug.
- The process is vastly different however.
Whilst the traditional shopper has no time to do anything else and returns to work a little ‘washed out’, the wise online shopper spends 1 minute making a purchase and keeps the rest of the weekend open to relax and do the things that makes them happy, thus returning to work refreshed and with a spring in their step.
Worth a try?
Rug shopping online really is convenient and a world apart from the old way of doing things, more importantly because it saves you time: the most priceless of all commodities.